26 Jan Sensory benchmarking as warning system
The knowledge of the position of your products in the market is valuable information for every company, no matter the situation
The objective of a sensory benchmarking study is to compare products that already exist in the market to position them, compare and verify if there are organoleptic differences or similarities among them and to know which are these differences and attributes that add or substract from the point of view of the consumer.
It works as a warning system that allows the identification of a change of trends in the taste of the consumers. For example, the leading companies of a segment have to verify periodically that their products maintain the position as number 1 in the sensorial preference ranking.
If there are any changes, this “warning system” will allow an on-time reaction in order to take the correct decisions, avoid improvisation and save costs.
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