The training of tasters is a key actor to obtain reliable results. It could be said that the senses of the tasters are the "sensors" and the tasting panel is the "analytical team" andit should be calibrated, that is to...
The knowledge of the position of your products in the market is valuable information for every company, no matter the situation The objective of a sensory benchmarking study is to compare products that already exist in the market to position them,...
The launching of a new product is a process full of risks and uncertainties, the minimization of these risks has to be a key milestone of any R&D or marketing department. Considering that the key for the success of a product...